I keep getting asked this question–I think it is the most common question in L.A. after “How are you?”. Let me first point out that I am a human be-ing, not a do-ing. That means in my case that I have enough to do with being myself.
If you believe this answer to be insufficient, read on. I wrapped it all in a nutshell. Believe me, it is ‘a nutshell’. I could tell you stories…
Muse, journalist, art lover. Adores animals. Warrior spirit. Lifestyle maven. Made in Germany. European (b)raised, citizen of the World. Believer.
Daniela Arabella Maria Heidner found her voice as a child growing up in Germany when she spoke into an imaginary microphone, addressing an imaginary audience in the mirror on the closet in her room. Little did she know that her childhood game was apparently a sign of things to come.
After being hired as a dancer by a professional dance troupe and working as a fashion model, she encountered a chance meeting that lead to announcing film release dates for a commercial radio station in Nuremberg. A broadcast journalist education followed, and a 10-year stint at popular commercial radio stations in Germany, seven of which were spent in Berlin. As an anchorwoman, reporter and radio host she presented popular shows on air and on stage, completed thousands of assignments, dealing with celebrities from showbiz to politics as well as people from all walks of life for live reports and interviews.
In Berlin, she became popular under the name Dana Heidner.
Then, as every so often in life, change loomed.
Since moving to the U.S., Daniela has been lending her native German voice to a cross-section of industries, including global companies like Cisco, BMW and MSN, developing a well frequented bilingual blog called Dana’s Hollywood that was featured on a nationwide German television network, and writing for several German print publications. Consecutively, she supported “Baseline”, Hollywood’s premiere web-based research firm for B2B clients for 2 years, where she started out as a researcher in International Film and later established their domestic TV Content Acquisition department. She recently left the company to be able to concentrate on new ventures that support and facilitate her creative, pioneering spirit.
She feels most comfortable in a progressive, creative environment, expanding to worldwide markets, building a strong, purposeful message for an international clientele.
She currently lives in West Hollywood.